Public Relations Society of India (PRSI)

The national association of PR practitioners was established in 1958 to promote the recognition of public relations as a profession and to formulate and interpret to the public the objectives and the potentialities of public relations as a strategic management function.

The society functioned as an informal body till 1966 when it was registered under the Indian Societies Act XXVI of 1961, with headquarters in Mumbai. The father-figure of professional PR practitioners in India, Kali H. Mody, was the founder President of PRSI from 1966 to 1969.

जन-सम्पर्क गीत

जन –जन से सम्पर्क बनाने वाले हम ।
आशाओं की किरण जगाने वाले हम ॥

नगर-नगर ये ग्राम और ये गलियारे
भरने इनमें नवजीवन के उजियारे

हम दुहराते फिर-फिर अपनी यही कसम ।

हमें हटाना घर –घर से अँधियारा है
हमें तोड़नी पाखण्डों की कारा है

सच को कहने वाली चलती रहे कलम ।

कदम मिलाकर नर-नारी सब ओर बढें
ज्ञान और विज्ञान नए सोपान चढ़ें

देना है सन्देश यही हमको हरदम ।
………………………………………॥

डा0 मनोहर प्रभाकर

 PR Song


A PR bridge we make between man and man

We call you to our fold, join us if you can

We have to fill these towns, villages and lanes

With the bright refulgence of a new life-

Like a refrain we repeat this pledge of ours

A PR bridge, a PR bridge….

We have to pull out darkness fram every home

The orison – house of hypocrises we must break,

May our truth – spouting pen never rest for a little while!

A PR bridge we make between man and man

We call you to our fold, join us if you can.

 -A PR bridge a PR bridge…

Keeping pace with every step, may men and women march ahead!

May the knowledge, insights new , Scale the heights unreached so far!

Each moment, every hour, this massage we have to dispense.

A PR bridge we make between man and man

We call you to our fold, join us it you can

A PR bridge, a PR bridge….

–Dr. Manohar Prabhakar

About PRSI

The Public Relations Society of India (PRSI) is the national association of public relations practitioners and communication specialists in India. It functions primarily for professional development. It seeks to formulate and interpret the objectives and potential of public relations as a socially useful function and uphold its value as an integral part of management.

It also maintains close links with the academic bodies for promotion of public relations as a subject of management studies.

Be a Member

PRSI came into being as an informal body in 1958 with its headquarters in Mumbai. The genesis of the Society in Kolkata can be traced to 1965 when Sanest Lahiri, Shanker Mitres, R. P. Gupta, Prasanta Sanyal, J. M. Kaul and other pioneers of the profession formed a nucleus, known as the Public Relations Circle.

However, this was formally merged with the national body in 1968 to strengthen the public relations movement on an all-India basis.